JUST A THOUGHT: Netflix, Hulu and The Future of “Intelevision”
Commentary by Don Rose
Let’s put on our big-picture glasses for a moment.
Let’s face it.
Netflix and Hulu are cable TV networks without the cable.
They are evolving into the new HBO and Showtime. Like the great pay networks that preceded them, Netflix and Hulu began by offering content from other people, then eventually moved to develop/buy their own original programming.
The big difference: we go direct to Netflix and Hulu to subscribe, not cable. Thus, we may just be witnessing the first unwindings of the Big Cable that has constricted/restricted our choices for so long.
Now let’s take an even wider/longer view.
It is certainly possible that Netflix and Hulu will eventually join with other “intertainment” disruptors like YouTube to form a new League of Extraordinary Content that rivals today’s cable, a kind of “Internet Cable” that lets us get all the best of these new services for one monthly price - rather than subscribe to each one separately.
So… what will this new collection of net-spawned content be called?
Perhaps “Intelevision” - Internet + television. Or INTV for short.
Any other ideas? Let us know what you think. Comment below!