AMAZING FACT OF THE DAY: Search “Search” on Google, Get Bing! On Bing, Get Google! (What?)
Commentary by Don Rose
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Yes, it is true. I tried it, after this phenomenon was discussed on the TWiT.tv netcast “This Week in Google”.
Search for the word “search” at Google.com, and you expect Google to be number 1, right? Or at least in the top 3? Nope. Instead, you get their main competitor, Microsoft’s BING, at or near the top! And several other search sites under Bing.
What about Bing.com, you ask. You might expect their “search” search to give Bing at or near the top, right? Well, you’d be wrong! So let me summarize:
On Google, search for “search” gets Bing in the top 3 results, no Google.
On Bing, search for “search” gets Google in the top 3 results, no Bing.
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Why, you ask? Well, in Google’s case, it may make sense, since they are the subject of ongoing anti-trust investigation (because they so dominate search), and it helps them when they can point to this “search” phenomenon and say, “See? We don’t even direct people to Google for the word we are most known for! Don’t break us up! Google is good!”
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But in Microsoft’s case, their tiny portion of the search space means they are not in any trouble with Uncle Sam at all (in contrast to the Operating System domain, where their Windows product makes them the Wizard of OS), so why not bring you Bing on Bing?
It may be because Microsoft is just doing what they are often accused of Excel-ing at: copying the best ideas of other companies. In this case, Google. If Google doesn’t promote themselves, by God, we won’t either. Or perhaps it is more nefarious - could Bing be copying Google’s algorithm? I am not saying this… but then again, it is not outside the realm of possibility. This issue was indeed raised by Google some months ago, and they even claimed to have proof.
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Of course, there is actually a third (somewhat remote) possibility here. Perhaps…. just maybe…. Google and Bing are, like, in love! Think about it… but not too long.
Posted at 6:17 AM (5 months ago) | Permalink